In a major step toward modernizing transcontinental economic ties, the African Continental Free Trade Area (AfCFTA) Secretariat and the Government of Canada announced the beginning of a new chapter of cooperation focused on the rapidly growing digital economy.
The Secretary-General of AfCFTA, Wamkele Mene, held high-level discussions in Ottawa with Canada’s Parliamentary Secretary to the Minister of International Development, Randeep Sarai. The talks focused on establishing a robust framework to harmonize digital trade protocols, bridging the technological gap, and creating unprecedented market access for both African and Canadian companies.
These discussions come at a critical time when Africa’s digital economy is expected to reach $180 billion by 2025. Secretary-General Mene emphasized that digital trade is no longer a luxury but a fundamental pillar of continental integration. By aligning with Canada—a global leader in fintech and digital infrastructure—the AfCFTA aims to accelerate the implementation of seamless cross-border e-commerce and data-driven services.
“The Protocol on Digital Trade under the AfCFTA aims to create a single market for digital products and services,” the Secretariat stated in a press release. “Partnering with Canada allows us to draw on international expertise to build the secure, transparent, and efficient digital payment systems essential for Small and Medium Enterprises (SMEs) to thrive.”
A primary focus of the discussion was the role of Micro, Small, and Medium Enterprises (MSMEs), particularly those led by women and youth. Randeep Sarai expressed Canada’s commitment to inclusive development, noting that digital platforms offer a unique opportunity to bypass traditional trade barriers that often hinder marginalized entrepreneurs.
The two parties also consulted on strategies to attract private capital to African tech hubs. By improving regulatory clarity through AfCFTA’s digital protocols, the alliance aims to boost investor confidence. Canada’s involvement is expected to include not only financial investment but also technical support in developing regulatory frameworks for Artificial Intelligence (AI), data privacy, and cybersecurity.
This partnership represents a broader strategic alignment beyond immediate trade gains. As Africa expands its industries, integrating digital solutions into logistics, supply chain management, and financial services will be crucial. Discussions were held on how Canadian tech firms can collaborate with African startups to scale digital solutions that solve local challenges while participating in global value chains.
This engagement reaffirmed a shared vision: making digital trade the engine of sustainable economic growth. As the AfCFTA continues to move into its implementation phases, support from Global Affairs Canada serves as a testament to the international community’s confidence in Africa’s integrated market. This alliance is expected to transform the movement of goods and services across borders, allowing Canadian innovation hubs to grow alongside Africa’s burgeoning tech sector.



