As shipping disruption continues to pressure delivery timelines, freight costs and supply continuity, Milano by Danube will unveil its Global Direct model at this year’s Canton Fair.
Designed to reduce reliance on disrupted transit routes, the new fulfilment approach is aimed at supporting Milano by Danube’s international partner network. The company says Ethiopia is among its key African markets, where it works through suppliers who resell its products as part of its broader distribution network on the continent.
Under the model, orders placed at the fair will be fulfilled directly from Milano by Danube’s distribution centres in the Far East to partner destinations worldwide. The company says the approach is intended to support faster delivery, better price stability and uninterrupted supply.
Sahil Sajan, Director of Milano, said the model is intended to help partners navigate ongoing logistics disruption by reducing intermediary transit points and avoiding congested shipping lanes.
