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Uganda eyes Vietnam as a gateway to ASEAN while welcoming Vietnamese investment

By HER staff reporter

Uganda is actively positioning Vietnam as its strategic gateway to the broader Association of Southeast Asian Nations (ASEAN) market. This ambitious diplomatic and economic pivot was a focal point during the high-profile “Vietnam-Uganda Businesses – The Pearl of Africa” forum held in Hanoi, where officials and business leaders gathered to chart a comprehensive roadmap for expanded trade and cross-border investment.

The push for deeper integration builds upon a foundation of rapidly growing bilateral commerce. Two-way trade turnover between the two countries reached $22.1 million in 2024, before experiencing a dramatic fourfold surge to approximately $95.47 million in 2025.

The trade structure has evolved into a balanced partnership. Last year, Uganda imported $45.62 million worth of goods from Vietnam, while its exports to Vietnam reached $49.85 million, driven largely by commodities such as coffee, cotton, and meat. This equilibrium has created valuable fiscal breathing room, enabling Uganda to ramp up its agricultural and natural-resource exports while offering Vietnamese enterprises lucrative opportunities to invest in value-added manufacturing directly within East Africa.

For Kampala, the partnership with Hanoi is not merely bilateral; it represents a crucial strategic foothold in Southeast Asia. Ugandan Ambassador to Vietnam Betty O. Bigombe emphasized the vast regional potential during the forum, expressing optimism that closer engagement with Vietnam will unlock wider commercial avenues across the entire ASEAN bloc.

Complementing this vision, representatives from the Uganda Chamber of Commerce and Industry advised prospective Vietnamese investors to strategically analyze goods currently imported into Uganda and neighboring East African markets—such as Kenya, Tanzania, and Rwanda—and subsequently consider establishing local production hubs within Uganda. Beyond accessing local consumers, manufacturers operating out of Uganda stand to benefit from favorable tax incentives and the legal security of repatriating profits after meeting regional tax obligations.

Despite the promising momentum, business leaders acknowledged that current trade and investment flows remain well below the actual economic capacities of both nations. Nguyen Quang Vinh, vice chairman of the Vietnam Chamber of Commerce and Industry (VCCI), pointed out that geographical distance, limited market information, logistics costs, and differing legal and cultural frameworks continue to present challenges.

However, both governments view these hurdles as entirely manageable through enhanced institutional cooperation. Deputy Minister of Foreign Affairs Le Anh Tuan stressed that the next phase of relations must translate political goodwill into concrete economic outcomes. He urged both nations to accelerate negotiations on vital economic agreements designed to bolster investor confidence, specifically highlighting a double taxation avoidance agreement and an investment promotion and protection agreement.

Current cumulative Vietnamese investment commitments in Uganda hover around $40 million, with mining and construction leading the charge. Major players have already established a footprint; Ba Dinh JSC has committed $35 million toward gold and non-ferrous metal exploration, while ATAD Steel has deployed $500,000 into local construction infrastructure.

Moving forward, officials from both sides are targeting a diversification of these investments. Potential areas of future collaboration include petroleum engineering, infrastructure development, resource extraction, and digital transformation. Furthermore, existing agricultural cooperation frameworks are slated for more active implementation to secure food supply chains and optimize farming yields.

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